It is our belief that those who serve the best interests of the people should be thanked and rewarded for doing so. So to the forces and service personnel who keep us safe and healthy, we offer a permanent 10% discount on all of our products.

If you are or were a member of the following, you can apply for this discount:

  • British, European, United States, or Canadian Military (ex or serving)
  • British, European, United States, or Canadian Fire Department (ex or serving)
  • British, European, United States, or Canadian Police (ex or serving)
  • British, European, United States, or Canadian War/Service Widow(er)s
  • European, United States, or Canadian Health Service Employee
  • British National Health Service Employees (NHS)

To apply for this discount you need to do the following:

Register an account with us if you haven't already. This can be done here.

Fill out the application form below and include a photograph or copy of your official ID or discharge papers with all sensitive information blacked out. All information sent to us via this form is permanently deleted moments after applying your discount. We do not retain records of service information in any configuration.

Terms & Conditions:

This discount is applied directly to your own personal account and is matched to your address. The discount code cannot be shared or used by anyone outside of your household, nor can an order be shipped to any address other than the one you provided at the time of application (i.e. cannot be shipped directly to friends or family members at a different address, but can be used by your partner or spouse provided they live at the same address. If you move home please notify us so we can update our records.

This discount can be used in conjunction with our free shipping offers but cannot be used on products that have already been discounted.

We reserve the right to retain a copy of the data you submit using the below form. Anyone found abusing this discount program will have their discount permanently revoked. We also reserve the right to cancel and refund any order at any time, for any reason and without warning or notification.

Must match the name on your account
Must match the email address on your account
Must match the address on your account
Please cover any sensitive information